5 Essential Digital Marketing Tools For Nigerian Businesses

17 Jul

One of the factors that bring about the success of digital marketing is the set of tools that is used which is equally as important as the strategy used.

Today, we shall be exposing the tools digital marketers rely on to get their jobs done. These include everything from design tools, content marketing tools, email marketing tools, social media tools and analytics tools. These allow digital marketers to create, launch, test and measure the performance of their campaigns faster and effectively.

Here are the five common digital marketing tools.

Design Tools

This is a major part of digital marketing because it is especially common when it comes to creating ads and content like social media posts and blog posts. Since digital marketing is such a design heavy field, doing it effectively wouldn’t be possible without design tools such as canva which is an interesting online cloud design tool that is used by marketers to create unique images, infographics, social media cover photos, eBook covers, and marketing brochures. This is an easy-to-use tool and offers plenty of space for creativity. Other tools to explore include Adobe graphics suites, Visual.ly, Piktochart.

Content Marketing Tools

For content marketers, tools such as CoSchedule and Hubspot are a handful when it comes to content creation and curation. These tools help marketers identify content opportunities and craft engaging blog posts and social media posts that will resonate with your audience. A good content marketing strategy cannot be executed without SEO.

A well-implemented SEO strategy has proved to be one of the strongest digital marketing techniques undertaken by organizations and can bring in tremendous traffic and increase revenue by almost 40%.

SEO Moz offers products that help monitor SEO practices such as content optimization, link building, and rank tracking. Other tools that can serve in the SEO category includes SemRush & Screaming Frog.

Email Marketing Tools

These set of tools in a digital marketer’s toolbox are inevitable. An effective email marketing campaign would yield an impressive ROI. E-mail marketing tools, therefore, help marketers create email campaigns that amplify their content and encourage their users to become more engaged with their brand (taking additional steps like signing up for events and purchasing products).

Common email marketing tools include Smartech and MailChimp which allow marketers to build email lists and automate their email campaigns. These platforms also provide analytics for every email campaign, making testing and optimization quick and easy. More sophisticated ones can even offer cross-channel marketing automation; an example is Smartech. Other tools are Iterable, Emma, Marketo, etc.


Social Media Marketing Tools

This is an integral part of any Digital Marketing strategy. Both organic and paid social media marketing offer a great way for brands to engage with their audiences and generate brand awareness through various social media platforms such as Instagram, Twitter, and Facebook to mention a few.  Let’s mention just a few of these tools:

  • HootSuite – allows you to connect multiple accounts from top social media platforms, so you can schedule posts and monitor feeds for all of your profiles from one place.
  • Buffer – has a clean interface & simple analytics feature that allows it edges Hootsuite tool in terms of social media scheduling tool.
  • AdParlor Mockup Generator – Setting up and automating ad campaigns for social media.
  • Feedly – is the best way to know what niche influencers are talking about, to join the conversation and to stay up to date with the latest industry trend.
  • BuzzSumo – It is a powerful way to research, analyze and identify what’s happening around your industry in real-time.

    Analytics tools

The final set of tools helpful for digital marketers are analytics tools. These include Google Analytics (designed to track stats for web traffic to a particular site), social media analytics tools such as Cyfe, Tweet Reach, Facebook Insights and Twitter Analytics which provide metrics related to engagement and help marketers optimize their campaigns; For measuring stats on the back end of a site (particularly related to conversions, sales and user demographics). There are also tools such as Periscope that track user data, site searches and conversion metrics.

Google Analytics, in particular, gives you the information you need to figure out what’s hot on your website, and what’s not.

Other tools would include Piwik, kissmetrics & adobe analytics.

To be precise, being a digital marketer requires a unique blend of passion, formidable strategy and use of effective tools. In essence, in order to maximize the impact of your various campaigns, it is needful to have the best digital tools at your disposal.

Having established that the right tools are an essential part of building a powerful social media presence, it is important to note that tools alone can’t achieve it all. You also need a formidable digital marketing strategy.

To get tips and advice that will help you construct a full digital marketing strategy that yields results and put your social media tools to the best use, contact us ASAP.

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