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Email Marketing

When done right, email marketing can be targeted, meaningful, and still one of the most effective marketing tactics to nurture and engage with your audience throughout the buyer's journey.

Capture email permissions right from the start

Tougher regulations around data privacy have definitely impacted email marketing best practices. We can help ensure you are capturing proper opt-ins and maximizing your email database.

Keep emails relevant for each segment of your audience

If you’re sending one email blast out to every one of your customers, you’re probably not getting the results you want. Segment your database based on behavior, demographics, lead status, and purchase history in order to reach the right person at the right time.

Focus your email marketing on company goals

Every activity you perform in marketing should lead you toward reaching your goals. Generating new leads, converting sales, educating, or building relationships with customers. Know what you are trying to accomplish so that you can know if you are successful.

Did You Know?

Wondering if email marketing is still worth your time and efforts? Take a look at these statistics for starters:

300B

By 2020 it is expected that over 300 billion emails will be sent every day

1:38

ROI for email marketing is high: for every $1 spent the average return is $38

61%

61% of consumers prefer to be contacted by brands through email

40X

Email is 40 times more effective at acquiring new customers than Facebook or Twitter

We do more than just Email Marketing

Having an effective email marketing plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your email marketing.

Generate More Sales Leads

Generate quality leads that are more likely o become your customers

Build Brand Awareness

Get found by your customers and build more awareness about your services.

Training

You will learn the fundamentals of digital marketing that will help you grow your business or career.

Improve an Inefficient Website

Transform your website into a lead generation machine for your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Let's talk email marketing

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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Welcome to WSI Axon. We are a full service Digital Marketing Agency providing digital solutions to businesses.

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