The best ecommerce email marketing principles all together in one post

Ecommerce and email marketing for nigerian businesses cannot be separated, infact growing your ecommerce business requires you to come up with a proper email marketing strategy.

Most Nigerian ecommerce business understand the problems of abandoned carts, low sale cycles and low conversion rates etc. and the effect this has on the growth of their businesses.

In this post we have aggregated across the web, great email marketing stories put together from experts across the web on building a proper email marketing campaign that yields growth and makes your business profitable and sustainable.


1. The Ultimate Guide to Ecommerce Email Marketing

Ecommerce Email Marketing Principles for Nigerian businesses

“Ecommerce email marketing is the art and science of using email to generate sales for your store.

It can be simple, such as sending an email to people who abandon their shopping carts. Or complex, like having numerous campaigns that work together synergistically to multiply sales exponentially.”


2. How To Maximize Ecommerce Sales Using Email Marketing

Ecommerce Email Marketing Principles for Nigerian businesses

“From PPC ads to promotional emails, there are many, many, many ways you can go about generating sales for an ecommerce business.

Successful online retailers know that one of the most reliable and profitable methods is email marketing.

Getting email marketing right, though, may be challenging. There are so many things in an email campaign that can cause failure. After giving it a go, you may find yourself quickly giving up on the idea altogether.”


3. Thirty-One Ecommerce Email Marketing Tips to 5x Your Conversion Rates

Ecommerce Email Marketing Principles for Nigerian businesses

“One of the most valuable aspects of running an independent webstore is your ability to build an email list.

This is proprietary data no one else on the web has but you. It is your leg up on the competition. It is your vehicle for building value and engaged relationships with your customers. It is a key mechanism for how you increase customer lifetime value and successfully predict the trajectory of your business.”

4. Five Killer Email Marketing Strategies to Increase Ecommerce Sales

ecommerce marketing princinples

“Email marketing is one of the most powerful tools ecommerce businesses have when looking to both nurture leads and drive ecommerce sales.

Why include email marketing in your strategy?

  • Cheap – email marketing is relatively cost effective
  • Rapport – helps foster strong, lifetime-long relationships with your clients through frequent communication”

5. Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Ecommerce Email Marketing Principles for Nigerian businesses

“Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora.

Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketing continues to grow in effectiveness.”

6. eCommerce Email Marketing: How Our 350 Customers Use Email To Generate $100M+

Ecommerce Email Marketing Principles for Nigerian businesses

“Rejoiner has long known the value of data driven and targeted eCommerce email marketing campaigns, as evidenced by the tremendous amount of revenue our customers have recouped.

In this guide we’ll talk about what lifecycle email is and why it’s an essential marketing tool. We’ll also look at ten different types of lifecycle email campaigns and show you how Rejoiner customers have generated over $60 million using them.”


7. A Killer eCommerce Email Marketing Strategy: What Does It Look Like?

Ecommerce Email Marketing Principles for Nigerian businesses

“The perfect ecommerce email marketing strategy. One where the open rates are good, click-thru rates are impressive, and most important of all: one that repeatedly drives conversions from emails. So what does this perfect ecommerce email marketing strategy look like? We took a look at some of our favourite brands to find out.”


8. Thirty E-commerce Email Marketing Messages That Boost Sales

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“Email can be a powerful marketing channel for e-commerce if you leverage it properly. If you think about it, a customer’s inbox is basically a distraction-free zone you’ve been invited into, giving you more opportunity to capture attention with highly-targeted offers than in any other digital medium out there.

It shouldn’t come as a surprise, then, that the statistics on email marketing’s effectiveness and ROI are pretty incredible”



“eCommerce email marketing ROCKS.

If you aren’t sending emails to your subscribers and your customers, you are missing out – big time.

Maybe you’re a seasoned email marketing pro, and you know this already. Or perhaps you have a relatively successful store, but you rarely, if ever, send emails to your customers.”


10. How fashion ecommerce brands use email marketing

Ecommerce Email Marketing Principles for Nigerian businesses

“Much like my round-up on the travel industry a couple of weeks ago, I’ll be looking at the frequency of emails, the use of subject lines, the email content itself, special offers, editorial voice, personalisation, relevance… All of the many tools that a company can utilise to coerce the recipient to open up an email or even engage with it.

As well as the above criteria, I also filled up a shopping basket and abandoned it without purchase to see if I would receive any reminder emails. I also entered my birthday as a date in between sign-up and writing this article to see if I was offered any discounts or at some birthday wishes. It’s not fraud, it’s science!”