As a business, it is important to maintain your position in the market and stay ahead of your competitors
Each day, people kickstart one business or the other and this means for your own business to keep on striving in the highly competitive market you would need to keep up the game, this is probably a challenge that most businesses often face.
This is where technology can help magnet your potential customers and beat the competition.
Various marketing techniques used years back might yield little or no result in this recent world. This actually doesn’t stop the competition from growing, it would definitely keep building up.
Digital marketing has never been more exciting, with new technologies emerging on a daily basis, all of which are designed to help analyze data better, automate your tasks and scale up your business.
An innovative digital marketing strategy is what your business needs, so in this article, I would share 8 digital marketing strategies to beat the competition
- Competitor Research / Analysis
- Get a Website for your business
- Google My business listing
- Monitor and Measure
- Email Marketing
- Video Marketing
- Paid Advertising
- Use Chatbots
1. Competitor Research / Analysis
It’s is a dog-eat-dog market out there and in order for you to be that go-to business competitor research and analysis is one of the many duties you have to do.
Whether you are about starting your business or you’ve been up and running, you would need to analyze your competitors’ online presence
An online competitors research helps you:
- Uncover the tactics, and marketing channels of your competitors
- Discover various loopholes in their marketing strategy and how to outperform them
- Clear your unique marketing path for your own business
These tips will help uncover all your competitors are doing:
a. Check their social media channels
The first and easiest step is checking their social media channels. From their social media channels, you can grab who their target audience is, understand their growing methods and understand their workflow.
Knowing this would be easier to grow your channels and how to better perform smartly.
b. Use Competitor Research Tools
There are quite a number of tools you can use to gain a lot of insights into your competitors’ site, get data from their paid search and even social signals
SEMrush is a free/ paid tool you can use to researching the organic ranking and keywords your competitors use.
SpyFu is another tool that provides more comprehensive competitor data ranging from how much they spend on average in paid search to how many organic clicks they get and for what terms.
c. Sign Up for their newsletter
You can get to know how they communicate with their customers through mail and evaluate their communication strength
2. Get A Website for Your Business
Having a website for your business in today’s world is a must, especially for small businesses that sell products and services.
Statistics have shown that more customers now prefer to shop online than going to the store, this means that if you are willing to have a lot of customers you need a tight online presence that would enable your potential customers to meet their point of needs with few clicks
Benefits of having a website for your business include:
- 247 online presence
- Better and faster information exchange
- Market expansion
- Customer insights
- Customer service online
- Growth opportunity
- Track and Measure Marketing
3. Google My Business Listing
As at today, people rely more heavily on Google search engine to find the answers to their most pressing questions, making answers to different queries be based on local information.
This implies that it is now much easier to attract customers in your town or service area and Google My business listing makes your business the closest to your customers
With GMB you will be visible on google search and map, it is very free to sign up and you can also get reviews of your services from your clients increasing your chances for more sales
GMB increases your chances of showing up in search and displays useful information like:
- Hours of operation
- Busy Periods
- Direct store location
- Photos of business
- call now button
- Business description
Some of the common mistakes to avoid with google my business include:
- Duplicate listings
- Setting up unnecessary new listings after a change of address
- Business name misuse e.g. adding unnecessary promotional messages
Google has been coming up with new features that will help promote local businesses the more.
4. Monitor and Measure
Another method of beating the competition is by monitoring your competitors, you get to know when there is a change in the business flow and new marketing methods.
It is also very important to measure your online marketing efforts for email website and social platforms to deliver maximum business results. Virtually all platform your business runs on. This helps you get a better understanding of your customers at certain periods of time for especially for seasonal customers or products.
You can access all your real-time metrics and data regularly using tools like google analytics, which you can use to measure and know what channel your traffic is coming from.
Other social media channel have their insights tool which you can use to get all your visitors data
5. Email Marketing
Email marketing is said to be one of the strongest marketing channels but is sometimes overlooked by most marketers.
It allows you to market your products and services with the use of various email channels with greater chances of making profits and reaching your target goals
To your goals with email marketing businesses should focus on creating strategies that would foster engagement, minimize unsubscribers and increase ROI, while still maintaining a strong brand image.
Here are few strategies for a better email marketing campaign
- Personalize your messages
Personalizing your emails make the receiver feel you have taken your time out to compose a special message for him/her and would definitely want to see what is contained in the mail.
Let’s take for example; instead of “Dear valued customer” it can rather be “Dear Lawrence”
Research has shown that personalized emails convert more than an unpersonalised email.
Even if your competitors send emails there is a high chance that they don’t personalize the emails and this can make you stand out against the competition
- Segment your subscribers
When you segment your subscribers, you group your email campaign and make them more targeted to your audience
Let’s say you want to run a campaign just for a local community how do you email them?
You have to segment and target those in that community
- Send mobile-friendly emails
The first thing I do when I wake up in the morning is to check my mail. If you’re like me then you wouldn’t want wake up to a mail that is unfriendly.
I would simply unsubscribe and delete without reading to the end. It is advised to send emails like you are in a conversation with the recipient.
6. Use Video Marketing
Video marketing is one of the best ways to tell your business story and influence the market. This is a growth hack to small and medium-sized businesses as they are engaging and very informative and can keep you ahead of the game.
These days even social media platforms like Facebook, Instagram, Twitter and snapchat all support live video streaming so you can share with your customer on the job processes
Using videos reveals your personality, build more trust with your customers, increase your brand awareness, and dramatically enhance your digital marketing strategy.
7. Paid Advertising
Most times business owners often see paid advertising as something that needs to be done after this business is up and perfectly running.
Advertising is a very crucial role in business success and it’s a great way to display your products and services in front of your potential customers with the ability to laser target individuals.
Whether you want to generate leads, build engagement, or encourage website visits or app installs, you can target your Facebook ads to just the right consumers based on factors like their geographic area, interests, demographics, life events, and more, without worrying if your business will get seen.
Paid advertising comes in many different forms online. The main categories include:
- Pay per click
- Pay per install
- Pay per view
- Pay per download
- Pay per acquisition
- Display Ads
- Video Ads
8. Use Chatbots
Chatbots are your conversational agent or digital assistants that have the ability to hold engaging conversations with a human (your customers)
Chatbots are really a must use for your business digital marketing strategy as they make you more available to your customers’ needs at any time.
They are able to send texts, images, audios, links and messages in real time as responses to queries from users.
According to the statistics, 80% of businesses reported that they already use or plan to use chatbots by 2020. As marketing is now dependent on technology, businesses are bound to implement chatbots in their strategy.
Their readiness and accessibility are also related to the fact that they can be accessed without the need for application download. Chatbots are installed in instant messaging applications such as Hangouts, Telegram, Facebook Messenger, etc…
Are you ready to get ahead in digital marketing? Is your business already involved in digital marketing and not getting the results? Get in touch with us to guide on how to create a digital marketing strategy to help you answer these questions.