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Content Marketing: To capture a target audience

Content Marketing

In a world where most people have discovered the need to share their own perspectives, it becomes difficult to send your messages out without having it get lost in the crowd.

But don’t lose hope yet, for there are sure ways to get content out that will make an impression and get you adequate engagement.

  1. It should stand out

    The biggest step you can take in the world that is overflowing with content is to be different from others. This differentiation could be within your field, like taking a comical, lowdown approach to discussing medical matters that may even be terminal. That way, you create content that is educational yet easy to digest. Most of the everyday readers would surely appreciate that kind of content.

  2. It must tell a story

    We all love stories. That is why we crave for movies, read novels, binge watch soaps. We just can’t seem to get enough of stories. Consequently, creating a piece that is embedded within a story will be gobbled up. Such an approach has influenced how Sales Copies and even Infographic content has been developed.

  3. Add the viral factor

    A lot of people browse the web looking for what makes a video or image go viral. We haven’t fully figured it out either, but we know that making your online resource shareable helps get it along with going viral. Isn’t viral content a piece of content that is shared so many times over?

  4. No headers for beggars

    Eighty percent of emails are opened based on how attractive the headers are to the receiver. But this is not just for emails; most content will be perused or even deeply consumed if the header is an attention-grabber. The most time should be spent on getting a classic header. By working this out, you would have done most of the job and the body of the content would get the depth of engagement that you truly aspire to.

  5. Keep it interesting

    Keep your content type varied. Most content developers think of content as text or articles. But this is not so. Content is as varied as audio or video-like Podcasts, Infographics, Articles, GIFs, Newsletters and just about anything that can be shared online to add value or entertain. The more you diversify the type of resource that you offer, the more you can appeal to a varied market, especially when you are a B2C.

To find oumore about any of WSI’s digital solutions,

Contact a Content Marketing Expert today

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Oti currently heads Product at Tarragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.

Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.