Content Marketing: To capture a target audience

19 May
2016
Content Marketing

In a world where most people have discovered the need to share their own perspectives, it becomes difficult to send your messages out without having it get lost in the crowd.

But don’t lose hope yet, for there are sure ways to get content out that will make an impression and get you adequate engagement.

  1. It should stand out

    The biggest step you can take in the world that is overflowing with content is to be different from others. This differentiation could be within your field, like taking a comical, lowdown approach to discussing medical matters that may even be terminal. That way, you create content that is educational yet easy to digest. Most of the everyday readers would surely appreciate that kind of content.

  2. It must tell a story

    We all love stories. That is why we crave for movies, read novels, binge watch soaps. We just can’t seem to get enough of stories. Consequently, creating a piece that is embedded within a story will be gobbled up. Such an approach has influenced how Sales Copies and even Infographic content has been developed.

  3. Add the viral factor

    A lot of people browse the web looking for what makes a video or image go viral. We haven’t fully figured it out either, but we know that making your online resource shareable helps get it along with going viral. Isn’t viral content a piece of content that is shared so many times over?

  4. No headers for beggars

    Eighty percent of emails are opened based on how attractive the headers are to the receiver. But this is not just for emails; most content will be perused or even deeply consumed if the header is an attention-grabber. The most time should be spent on getting a classic header. By working this out, you would have done most of the job and the body of the content would get the depth of engagement that you truly aspire to.

  5. Keep it interesting

    Keep your content type varied. Most content developers think of content as text or articles. But this is not so. Content is as varied as audio or video-like Podcasts, Infographics, Articles, GIFs, Newsletters and just about anything that can be shared online to add value or entertain. The more you diversify the type of resource that you offer, the more you can appeal to a varied market, especially when you are a B2C.

To find oumore about any of WSI’s digital solutions,

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Chukwudi Nwokike
author

Chukwudi Nwokike has over 10 years experience working with brands from different sectors of the economy such as: E-commerce, ISP, Banking, Finance, Securities, Insurance, Media and Entertainment. With the use of Digital Marketing Strategies, Marketing Technology and highly functional website platforms, he empowers brands to spread the Unique Value Proposition of their Brands on the internet to increase visibility, top-of-mind awareness and generate sales. He works with WSI Axon,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. He belongs to the Marketing Technology Group as a Marketing Consultant at Netcore Solutions - With over 50+ Clients in the Nigerian market sending over 300 million+ emails and 1 Billion+ SMS yearly on behalf of their clients.

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