Are you looking at increasing traffic and sales o your business and online store? Well, if you’re answer is yes, then this article is for you, as we have put together the complete actionable marketing tactics to drive sales for your business in Nigeria.
Building your online store involves you gaining as many visitors to your store, which means ensuring your customers are offered the best value proposition right out of the gate as soon as they land on your page you need to be employing the best actionable marketing tactics to get them to buy what it is you are selling.
In order to get the best results, ensure you implement one of these tactics every day for 2 weeks, and evaluate the rest, this way you know which tactic works best for you.
Get ready to get new visitors, get more out of current visitors, and get back lost visitors today.
Upsell Your Products
“Would you like our standard white earpiece to go with your phone”
Most of us have heard some form of variation of that question. It’s an example of upselling, or the effort of merchants to sell you a slightly more expensive product when you consider a product.
Most times, sellers will offer a premium on their produce for more service offering, either way upselling works and you should be doing it everyday.
According to Econsultancy, upselling is 20 times more effective than cross-selling online. Sometimes your customers don’t know that a better product is available, or they may be convinced that a different product may be a better fit for their needs.
When it comes to up-selling differentiation is very important, are one of your products made of slightly better quality? Or carry a special component that’s handmade? Make sure to emphasize the difference, and ask if the customer might be convinced to make an upgrade.
There are two keys to upselling: 1) Making your upsells related to the original product, and 2) Being sensitive to the price range of your customers. Just keep in mind that your product has to fit the original needs of your customer, and that they may not be very enthusiastic about a higher product price once they have an anchor price in mind. The new product must really be better than the original.
Instagram Marketing Integration
When you use the right hashtags, appropriate filters, and post at the right times, then you’re well on your way to building a big following on Instagram.
Instagram marketing relies heavily on one component; engagement with your users.
What are some ways to engage with your audience?
Creating campaigns or contests, going behind the scenes for your products, and most importantly, showing pictures of your customers using your products are all excellent ways to demonstrate that you have loyal and happy customers.
User-generated photos are a great way to generate social proof. Prospective customers see that your products are regularly being purchased people just like them, and feel more comfortable doing something that others are doing.
So keep building your Instagram following and engage more with them.
Grow Email Subscribers List Organically
We still have the arguments in the office, truth is Email is still and remains one of the best channels at your disposal in online marketing. It’s conversion rates are undeniable and it’s ability to drive traffic to your store, supplements content marketing, and outperforms both Twitter and Facebook for generating sales.
Email marketing works. Want some data? According to recent research and surveys:
- Email has an ROI of around 4,300% (according to the Direct Marketing Association)
- 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
- 70% of people make use of coupons or discounts they learn about from email.
- 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.
Think about it.
There are way too many tweets and Facebook posts for us to keep with, but people still cherish new messages sent to their personal emails. Plus, email gives you the space to say things that just can’t fit into a social media post.Create an optin form on your website, grow your subscribers list and start sending email campaigns that yield results.
It’s not enough to capture a bunch of email addresses. You actually have to send them regular emails.
There are lots of occasions for sending emails that your subscribers appreciate.
For example, send out a welcome email as soon as a customer signs up. These have among the highest open rates of any marketing emails.
Or, write an email to let your customer know that his order is being processed and is on the way out. He’d love to know that what he ordered will be arriving soon.
One more example for you: Send out regular newsletters, and let subscribers know of new discount offers, product tips, and fun company news.
Improve Your Ad Spending
Advertising on various platforms is a very important part of getting your message across to various people in various target markets. Are you experimental in your ad spending? You should always be trying out variations on your bids for keywords to find a good niche.
Ad spending sources include PPC Campaigns, Facebook Ads, Social media ads, etc.
One of the best ways to attract qualified visitors is by using Google AdWords to get your store to show up in Google when people search for your keywords.
We’re not saying that success is easily replicated, but Facebook advertising is not something that you should ignore.