Competitve analysis: Building a report on data that matters

10 May
2016
Competitve analysis to Build report on data that matters

Spying on your competitors online is not a day’s job. A professional competitor analysis gathers and evaluates deep data from search engines, websites, and social media platforms. The detail-rich results are presented in a series of comprehensive charts and graphs that clearly show your competitive landscape on the Internet.

A well-done competitive analysis report gathers data from Websites, Search Engines, Social Networks and Google Online Advertisements.

The question is: What kind of data is relevant to your business for a competitive analysis report.

Websites

  • Domain age
  • Domain reputation
  • Web presence/web properties
  • Quality and standards of coding
  • Responsive design to accommodate mobile devices
  • Site speed optimization
  • Development platform
  • Programming errors
  • W3C standard compliance
  • Navigation structure
  • Content quality and depth
  • Content sharing capabilities

Organic Search (SEO)

  • Top ranking keyword phrases
  • Other organic keyword combinations and rankings
  • Long-tail phrases
  • Short-tail phrases
  • Search positioning
  • Search volume
  • Depth of organic visibility
  • Variety of organic rankings
  • Back-link quality and reputation
  • Content depth/number of indexed pages

Note: Google uses over 200 ever-changing ranking factors to decide page rankings. Certain basic principles never change though, and this is what professional SEO campaigns must primarily focus on.

Paid Search (PPC and Re-Marketing)

  • Number of individual PPC campaigns
  • Ad copy per campaign
  • Targeted keyword phrases
  • Search volume
  • Click charges (CPC)
  • Conversion strategies
  • Messages in calls-to-action (CTA)
  • Landing pages and their conversion strategies
  • Conversion topics/offers
  • Re-Marketing setup and coverage

Social Media

  • Social presence
  • Social content positioning
  • Content sharing capabilities
  • Social impact
  • Social visibility
  • Social intensity
  • User participation
  • User engagement
  • Social creativity
  • Social conversion strategies

 

Now you know the data that matters, start checking it against your competitors. You will be well on your way to unearthing strategic business solutions to improve your business profits.

 

 

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Chukwudi Nwokike
author

Chukwudi Nwokike has over 10 years experience working with brands from different sectors of the economy such as: E-commerce, ISP, Banking, Finance, Securities, Insurance, Media and Entertainment. With the use of Digital Marketing Strategies, Marketing Technology and highly functional website platforms, he empowers brands to spread the Unique Value Proposition of their Brands on the internet to increase visibility, top-of-mind awareness and generate sales. He works with WSI Axon,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. He belongs to the Marketing Technology Group as a Marketing Consultant at Netcore Solutions - With over 50+ Clients in the Nigerian market sending over 300 million+ emails and 1 Billion+ SMS yearly on behalf of their clients.

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