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Buyer Persona Development

Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create personas for your specific customers.

Ask the right questions

Start by figuring out even the smallest details about your ideal customers. What are their interests? What are their typical background and education level? What do they need? What challenges do they face? The answers to these questions will help you get to know your customers.

Dig through your database

Take a deep look at your current and past customer information to uncover trends about them. Track factors such as how they prefer to interact with you, how long they take to make a purchase, and how much of the content they consume before contacting you.

Use your sales team

Ask your sales team about the traits of the most promising leads they interact with. Understand what motivates them, what their aspirations are and begin to fill in the gaps of your two or three most common customer personas.

Did You Know?

Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their entire marketing process. Some interesting statistics that reveal the importance of buyer personas:

2-5x

Using buyer personas made websites 2-5x more effective and easier to use

2x

Companies who exceed revenue and lead goals are 2x as likely to use personas

900%

Using buyer personas increased the length of web visits by 900%!

7x

High-performing organizations are 7x as likely to have updated their personas in the past 6 months

We do more than just Buyer Persona Development

Outlining your buyer personas is just one component of your digital marketing strategy. It's a great start, but if you want to see results from your digital efforts, you need to incorporate your buyer personas into all aspects of your digital marketing strategy.

Generate More Sales Leads

Generate quality leads that are more likely o become your customers

Build Brand Awareness

Get found by your customers and build more awareness about your services.

Training

You will learn the fundamentals of digital marketing that will help you grow your business or career.

Improve an Inefficient Website

Transform your website into a lead generation machine for your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Let's talk buyer personas

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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Hello there, I'm Kayode
Welcome to WSI Axon. We are a full service Digital Marketing Agency providing digital solutions to businesses.

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