• Menu
  • Search
  • Language

10 Best Digital Marketing Courses

Digital marketing skill acquisition is key to relevance in this Digital Age. The very essence of digital marketing is technology, a catalyst potentially capable of leapfrogging the Nigerian economy. It, therefore, implies that any forward-looking skill acquisition course must adopt a technological approach, thus the need for these 10 best digital marketing courses. Need to …

5 Questions To Ask Before Engaging A Digital Marketing Consultant

Organizations utilize online marketing for better returns on investment. While some have had it all successful and smooth, others have not had it easy at all. Thus, there is usually this scepticism towards digital marketing for a successful business journey.   The reasons for this scepticism range from poorly managed and previously squashed business expectations …

10 Marketing Trends Learned from Martech Knowledge Exchange Lagos, 2018

Advertising Duopoly with Google and Facebook. Advertising expenditure in Middle East and Africa is supposed to grow at 10% while Digital Advertising expenditure is going to grow at 30%. There is a major duopoly between Google and Facebook for advertising. However, are they the most popular or the most effective? Marketer’s Approach to Digital Marketing …

Influencer Marketing a Fundamental Marketing Strategy for Nigerian Brands

Influencer marketing did not just sprout up yesterday, it’s been alive since brands have existed. From Nike and Micheal Jordan to Pepsi and David Beckham, endorsement deals have been a part of corporate brands who look to influential figures to endorse their brand. Because influencers have a magical secret that companies need. They have the …