Black Friday 2018 – Creating Wow Moments for Your Brand

04 Nov

Black Friday is a shopping day for a combination of reasons. As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season.

Contrary to popular belief, Black Friday is not for only e-commerce stores. Lot of brands are jumping in on the hype and getting results. Such industries include: Banking, Finance, Insurance, Payment gateways, Software Providers, Retail shops and more.

The question is how does your brand take advantage of the well publicized sales brands boast about during Black Friday? How do you stand out from the crowd and how do you increase your sales during that period?

But first, you need to understand the consumer behaviour for Black Friday shoppers. Here are a few highlights among many:


It is not a surprise that so many brands and industries are taking advantage of the Black Friday trend to create unique shopping experiences and customer engagement. Here are just a few examples:

So what are the key tips I would like to giveaway for Black Friday this season? Find below:

  • Expand your Audience
  • Your Customers must hear it
  • Mobile is Key
  • Distinguish Your Brand
  • Show a Sense of Urgency
  • Analyze and Measure

Do you need to know how to do this in depth? Join us for our Webinar on November 9th where we will discuss about this. We would be having guest speakers from DealDey and Interswitch to share their experience.

This webinar session would hold on the 9th of November 2018 and would have a Q & A Session.

You can register on the link here – Webinar Registration Link:


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Chukwudi Nwokike

Chukwudi Nwokike has over 10 years experience working with brands from different sectors of the economy such as: E-commerce, ISP, Banking, Finance, Securities, Insurance, Media and Entertainment. With the use of Digital Marketing Strategies, Marketing Technology and highly functional website platforms, he empowers brands to spread the Unique Value Proposition of their Brands on the internet to increase visibility, top-of-mind awareness and generate sales. He works with WSI Axon,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. He belongs to the Marketing Technology Group as a Marketing Consultant at Netcore Solutions - With over 50+ Clients in the Nigerian market sending over 300 million+ emails and 1 Billion+ SMS yearly on behalf of their clients.

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