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Marketing Automation

Using automated tools for marketing allows your sales and marketing process to flow seamlessly in the background, ultimately saving you time and money. Regardless of the size of your business, we’ve got a marketing automation tool that will work for you.

Nurture visitors and build relationships

With marketing automation, you can keep your customers deeply engaged with meaningful content and ongoing communication – no matter the size of your company – without putting too much stress and strain on your staff.

Fewer repetitive tasks mean more time for creativity

When you free up your marketing team from doing tedious tasks, they are able to focus more on the creative end of the job. This not only improves productivity but can also make your team happier (which, ultimately, improves productivity).

Beneficial accountability between teams

Your marketing team captures leads and your sales team nurtures them. With marketing automation, we can assist both teams in working symbiotically, with enhanced feedback and better communication.

Did You Know?

Marketing automation allows you to optimize your processes (or in marketing automation terms, workflows) and improve the performance of your teams. Here’s what the research shows:

14.5%

Marketing automation drives a 14.5% increase in sales productivity and a 12% decrease in marketing overhead

77%

77% of marketing automation users have seen an increase in conversions

71%

71% of companies are using marketing automation – and those that aren’t, plan to

67%

Nearly 2/3 of companies who are outgrowing their competitors are using automation

We do more than just Marketing Automation

Having an effective marketing automation plan is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to consider the other tactics that can support your automation strategy.

Generate More Sales Leads

Generate quality leads that are more likely o become your customers

Build Brand Awareness

Get found by your customers and build more awareness about your services.

Training

You will learn the fundamentals of digital marketing that will help you grow your business or career.

Improve an Inefficient Website

Transform your website into a lead generation machine for your business.

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

Let's talk marketing automation

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.

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