Increasingly search engines are doing a good job of delivering trustworthy, relevant results when people search for information, which is good news for consumers and also good news for businesses trying to attract more search traffic, because the following best practice SEO strategies really haven’t changed and are still highly effective:


  1. Keyword Research

Choosing the right keyword is still a critical part of any SEO strategy as it puts the right foundation in place to build upon.

Like a building, marketing strategies need solid foundations to stand tall. The foundation of great SEO is relevant keywords. If you’re able to lay the proper groundwork for long-term SEO success, every subsequent step of the process will be that much easier – including future-proofing and updating your strategy.


  1. Competitive Analysis

Studying and learning from competitors who are ahead of you in search results can give a clearer picture of the effort required to match or overtake them.

It’s clear: competition is a good thing.  These days, every business has competitors – embracing them and using them to your advantage is a much better option than pretending they don’t exist. If your competitors rank higher than you for highly relevant search terms, figure out what they’re doing and beat them at their own game. Dealing with fierce competition is part of today’s business environment and is one of the keys to success.


  1. Website Optimization

The primary goal of on-site optimization techniques is to help the search engines easily understand what your website is about so they can categorize it correctly.

Many people overlook website and on-page SEO optimization because they fail to understand it. Think about optimization in terms of communication. Search engines use a special language to communicate with websites; when we say “optimization” what we’re actually doing is allowing your site to speak the same language as search engines while they try to assess its quality. Sure, it’s an oversimplified representation of the technical process, but it helps highlight the importance of proper website optimization.


  1. Address Domain Authority

A major SEO factor is the strength of your Domain. Meaning the number and quality of websites, blogs, social media portals and directories that link back to your site.

Domain authority is both a measure of your SEO’s success and a way to maintain it. As you add relevant and interesting content, you’ll generate more links to, and shares of, pages on your site. In turn, this will increase your domain authority, which then boosts your ability to rank well in search engines. In short, a high domain authority is what your entire SEO strategy should strive to achieve.


  1. Content Strategy

Consistently creating high quality content is still by far the best way to rank well in search engines results, with the emphasis being on quality over quantity.

As much as we say the digital world changes fast, there is one constant: content. And that’s always been the case – yes, even before content marketing become one of the biggest buzzwords in the industry. Creating high-quality content that your audience is looking for – and then promoting and sharing it on all relevant channels – is still the most reliable way to build an SEO strategy.


  1. Social Media Strategy

The amount of social signals associated with your content is an indicator of how valuable your content is to your users and a reflection of your industry authority.

It’s no secret that social signals are now one of the metrics search engines use to rank sites and content. If you aren’t using social media as the primary promotion tool for your content, making the switch will be amplify your content’s reach and boost your site’s ability to rank for the keywords you’re targeting.


  1. Measure, Report, Improve

Measuring progress is also critical to a successful search strategy as detailed reporting allows you to make informed decisions before making improvements. An adaptable approach to Search Engine Optimization what we call AdpativeSEO will mean you can apply the appropriate search marketing strategies to reach more customers and increase sales.

The goal of SEO is to position your site and its content at the top of search engine results pages. To improve your site’s ability to generate organic search traffic, you need understand where your site falls on the SERPs. This means, as it does for all things marketing, that measurement is the first and most important step to ensuring that you’re always improving upon your efforts.


If you would like more information on search engines or professional help developing an SEO strategy, get in touch with our Search Marketing Consultant today.

To find out more about any of WSI’s digital solutions,

Learn about WSI AdaptiveSEO