7 Game Changing Marketing Automation Trends for 2017

16 Feb
2017
marketing-automation-insights

As brands spend increasingly more time and money on marketing in a digital world, companies like Netcore are coming up with better and more innovative ways to automate marketing.

Today, the marketing automation industry is worth about $5.5 Billion and drives lead generation and prospect nurturing globally as companies are encouraged to explore digital solutions.

personalization

Here are some insights on how this exciting industry is set to evolve in 2017:

  • Chatbots: The biggest marketing technology wave in 20 years.
  • Real-time Marketing: Driving conversations to increase ROI

    messaging-not-phone

  • Audience Targeting
  • Unified View of the Customer – Great customer experience begins with strong data

unified-view

  • Analytics
  • Personalization – The difference between acting and ignoring

    touchpoints

  • Rise of the Chief Digital Officers

Netcore is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication.

One of the largest Marketing Automation Solution Providers in India, Netcore was established in 1998 by Mr. Rajesh Jain, a dotcom billionaire. Netcore’s Digital Marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions.

Netcore currently has a presence in the Nigerian market with clients like Spectranet, Spar, VConnect and Interswitch. Partnering with WSI in the Nigerian market to deliver digital marketing solutions via cross-platform marketing communications solutions.

Download the full report here

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Chukwudi Nwokike
author

Chukwudi Nwokike has over 10 years experience working with brands from different sectors of the economy such as: E-commerce, ISP, Banking, Finance, Securities, Insurance, Media and Entertainment. With the use of Digital Marketing Strategies, Marketing Technology and highly functional website platforms, he empowers brands to spread the Unique Value Proposition of their Brands on the internet to increase visibility, top-of-mind awareness and generate sales. He works with WSI Axon,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. He belongs to the Marketing Technology Group as a Marketing Consultant at Netcore Solutions - With over 50+ Clients in the Nigerian market sending over 300 million+ emails and 1 Billion+ SMS yearly on behalf of their clients.

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