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7 Game Changing Marketing Automation Trends for 2017

  • 2 minutes to read

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business.He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business.He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

As brands spend increasingly more time and money on marketing in a digital world, companies like Netcore are coming up with better and more innovative ways to automate marketing.

Today, the marketing automation industry is worth about $5.5 Billion and drives lead generation and prospect nurturing globally as companies are encouraged to explore digital solutions.

personalization

Here are some insights on how this exciting industry is set to evolve in 2017:

  • Chatbots: The biggest marketing technology wave in 20 years.
  • Real-time Marketing: Driving conversations to increase ROImessaging-not-phone
  • Audience Targeting
  • Unified View of the Customer – Great customer experience begins with strong data

unified-view

  • Analytics
  • Personalization – The difference between acting and ignoringtouchpoints
  • Rise of the Chief Digital Officers

Netcore is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication.

One of the largest Marketing Automation Solution Providers in India, Netcore was established in 1998 by Mr. Rajesh Jain, a dotcom billionaire. Netcore’s Digital Marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions.

Netcore currently has a presence in the Nigerian market with clients like Spectranet, Spar, VConnect and Interswitch. Partnering with WSI in the Nigerian market to deliver digital marketing solutions via cross-platform marketing communications solutions.

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Oti is a vastly experienced digital media and marketing professional with over 10 years of industry experience. He has worked across Agency, Brand, Publisher and Marketing Technology sides of the industry in various capacities.


Driven by a strong commitment to continuous innovation, Oti has managed so many successful digital projects across Africa and Europe for brands like Coca-Cola, Nestle, Guinness, Kellogg’s, EA Games, Sony Entertainment, etc., and advises senior management of global brands on data-driven marketing and digital transformation.

Consumer insights in marketing: Oti

Oti currently heads Product at Terragon Group, Africa’s leading data aggregation, enrichment, and activation company, where he is responsible for developing innovative data-driven marketing solutions for SMBs and Enterprises across Africa.


Oti is the current President of Association of Digital Marketing Professionals (ADMARP), the foremost professional body for digital marketing practitioners in Nigeria. He is also a communications consultant to the African Union in areas of youth engagement and digital interactions. A known public speaker, teacher and trainer, Oti has facilitated several conferences and digital events, and was recognized by Marketing Edge Magazine as an Outstanding Digital Marketing Personality of the year 2021.