Last year was a busy year for we marketers. Most of us had to try new different things to get profitable results in 2019. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaroni (if you cook a perfect macaroni, this might not be the article you were looking for 🙂 ).
Here are some of the trends that you should watch out for in 2020
1. Predictive marketing
We are living in the age of data abundance where people engage with brands over several channels, they consume content in an unstructured manner and do a lot of homework before making a buying decision. Predictive marketing is taking all these unstructured interactions, looking at existing positive data patterns and anticipating results accordingly.