SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits.
While doing SEO of your website, there are a few things to be kept in mind and these are the SEO mistakes. If you commit any of these errors, you might end up harming your reputation. Here are some of the most deadly SEO mistakes that you must avoid in 2020.
1. Unsatisfied search intent
While you may write helpful content, if it isn’t well-targeted, the people finding your website may not find it useful after all. You may have figured out your target audience as well but if you don’t take search intent into account, all your efforts may go into vain.
2. Traditional SEO techniques
Just the way the internet is changing, SEO is developing and changing too. To stay at the very top of the search results, you need to keep up with these changes and apply modern SEO techniques. If you keep applying the traditional SEO techniques, then you may end up getting penalized. Those days are gone when you can rank by using keyword stuffing, PBNs, and other traditional methods. If you want to succeed with SEO, then you should adopt modern SEO techniques. Traditional SEO techniques can penalize your site but can’t outrank your competitors.
3. Not updating yourself
As mentioned above, SEO is a dynamically changing field and you need to keep yourself up-to-date with all the latest happenings. This is necessary because Google keeps bringing out new updates every now and then. If you miss out on a major update, your website might get affected and you may lose out on valuable traffic.
4. Ignoring structured data and search features
Structured data is essential to stand apart from the crowd, especially when you reach the first page of the search results. Through structured data, your search result may end up featuring even above the first search result. Additionally, the result would look bigger than all the other listings and may become the go-to choice for your searchers.
5. Ignoring conversion optimization
The end goal of all businesses is to get customers and for that, you need to first generate leads and then convert them. However, many businesses end up ignoring conversion optimization and only concentrate on the top of the funnel.
Instead, it’s necessary to provide everything that your leads need to become paying customers. Load them up with reviews, case studies, and show them why they must purchase from you. Make it easy for them to make the purchase as well. By ignoring conversion optimization, you may end up losing loads of customers and hence, revenue.
It is the most important and no-cost strategy to increase your revenue that you shouldn’t ignore in 2020.