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Influencer Marketing a Fundamental Marketing Strategy for Nigerian Brands

Influencer marketing did not just sprout up yesterday, it’s been alive since brands have existed. From Nike and Micheal Jordan to Pepsi and David Beckham, endorsement deals have been a part of corporate brands who look to influential figures to endorse their brand. Because influencers have a magical secret that companies need. They have the …

Mobile Strategies to Increase app engagement and revenue

A lot of mobile App Users and Entrepreneurs believe that the most important activity to note about your app, is the app installs. And so once you are able to hit a certain level of downloads, they consider themselves successful. But from handling numerous Nigerian clients in the mobile app industry, we have to realize that …