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The Future of Advertising Agencies in Nigeria

Since the early days of advertising in Nigeria, the never ending evolution of the advertising industry has witnessed beautiful methods of advertisement being adopted by both professional and “rookie” advertising agencies. Not forgetting the “fathers of advertisement” in Nigeria which are the rural town criers with their early gong morning signals who conveyed information by …

Top 6 Online Marketing Strategy for Business Owners

It is no news that online marketing plan is essential for every organization that aims at reaching millions of potential customers. Top agencies or companies that are recording growth will no doubt tell you they take online marketing seriously. If you are an entrepreneur and desire to take your business to new heights, you need …

How digital marketing operations can transform your Nigerian business 

Making your product/service attract the attention of your prospective clients and customers has become increasingly difficult due to the avalanche of adverts an average user receives within a day. To combat this, businesses are shifting to technology to help them understand their customers better and bridge the gap between what the prospect wants and what …

Advertising Agency Vs Creative Agencies

To answer the question, we first need to define both business models – The advertising agency (commonly referred to as the creative agency) as well as the digital agency. An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion …

5 Reasons why digital media marketing works in Nigeria

  Digital Media Marketing is not a new trend, nor a strange term for Nigerian Businesses, it’s a solution that can no longer be ignored. Why? Every Nigerian is looking for ways to make life simpler and better… Some even call it Change. It’s a dash for a better life and it’s this longing for …