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The Evolution of Content Marketing in 2017

Content marketing is evolving to become more custom made for each specific type of consumer. In the past where content was written to appeal to a broad sect of consumers, in today’s world, it’s a lot different. We’ve put together this post to discuss some of the impactful changes that may appear in the realm …

Top LinkedIn Strategies for B2B Marketing in 2017

A lot of people dismiss LinkedIn as the most ineffective social media platform when it comes to generating leads. Honestly, most of these other social media platforms such as facebook, twitter and more are overrated. LinkedIn is by far the largest lead generator when it comes to social networks for B2B leads. A company that …

The growth of digital marketing in 2017

Digital marketing has grown tremendously in the year 2016, business have seen increase in their profitability, turnover, brand position among other metrics they are watching out for. Most companies that engage in marketing have seen their business grow through various media channels. What can we hope for in 2017? Marketers believe that the digital space …

Key Ranking factors on Google for 2017

SEO is an integral part of digital marketing, though always positioned as long term strategy for most marketers, when done right you can keep reaping the benefits of SEO for a very long time. Here are three very important factors for ranking on Google in 2017 Create Amazing Quality Content Content is king, having amazing …

Mobile App Marketing Insights for Nigerian Businesses

Mobile Apps are quickly becoming a phenomenon in the Nigerian Market. It’s the next generation of marketing. As marketing evolves in business, the principles from traditional marketing to digital marketing cut across its various evolutions. Value is the basic component of marketing, for need to be satisfied, value must be consumed. Mobile websites and apps …