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Digital marketing strategy: Essential elements for a successful campaign

In today’s crowded digital market place, it’s becoming harder than ever to stand out amongst the sea of competitors, and with so many online advertising options, what is the best use of your marketing budget? The key is to develop a customer focused digital marketing strategy. Here are six essential elements of a digital marketing …

Competitor analysis: Why competition is a good thing

If you’re a business owner or an employee who cares about your organization, you probably fret about “the other guys” a lot. There’s such fierce and constantly evolving competition in business, it’s a wonder any of us are able to sleep with all the worrying we need to do. But maybe we’re looking at competition the …

Online branding: Building a better brand authority

The continuing evolution of social media networks online branding and growing popularity of user review websites and more informative search results makes it easier than ever for people to do their due diligence on your business. Luckily, this doesn’t mean that you are at the mercy of third party websites. You can implement these five …

5 STEPS TO SECURING TOP OF MIND BRAND LOYALTY

The goal for any business in a competitive market place is to grow a loyal customer base that actively engages with your brand. we want to explore the 5 steps to securing top of mind brand loyalty. A digital marketing plan will provide a foundation to turn customers who make infrequent purchases into devoted fans …