Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails.

Times have changed, and so are email marketing trends. Know what works and what does not. Here is a roundup of 10 effective email marketing tactics you should know about.

1. Truly connect with your audience

Create an email marketing campaign that connects with your readers. You can do this by dividing your email list into more targeted groups. You may segment the readers based on age, gender, and location. This will help ensure that you’re sending the right communication to the right people.

2. Customize your blasts

After segmenting your email recipients, get to know them better. What appeals to them? What are they looking for when browsing for products and services? How do they define good customer service? What made them visit a website and subscribe? By familiarizing yourself with your readers, it’ll be easier to customize your emails, follow-ups, and reminders.

3. Grab your audience’s attention, and keep them interested

Today’s consumers are multi-taskers. They are scrolling their news feeds and checking for work-related emails in between. You are in for a cutthroat competition for your reader’s attention.

Craft creative ways to grab their attention, and hold it until you have delivered your message. You can use witty headlines, visually-appealing images, and straightforward emails. Strictly no click-baits.

4. State a clear call-to-action

Your emails should have a clear purpose which you could achieve with a call-to-action. Do you want your readers to visit your website or subscribe to your newsletter? Do you want them to “Like” your Facebook page or make a purchase in your online store? Lead them to these goals with an effective CTA.

5. Limit your email blasts

People signed up for your updates and newsletters because they are interested in your brand, products or services. They want to stay connected. But this doesn’t give you permission to bombard them with emails. Limit your messages once a week.

6. Craft catchy subject lines or headlines

You can include words that suggest urgency, ask a question or challenge a common notion. Use your segmented email list to craft direct and catchy headlines customized to your readers.

7. Make sure your emails are mobile-friendly

To create a mobile-friendly digital asset, consider the length of texts and visuals. Some image files may not display on smartphones, and others may slow downloading time.

8. Write professional emails

Always prepare your messages well. Email promotion is no different from any other marketing campaign. Take the time to plan out and draft an outline. Write a copy and proofread it several times. Use a voice that is consistent with your brand.

9. Giveaway rewards

Giveaway rewards keep subscribers excited for your next blasts and increases the chances of them even sharing your promotions with their network. Giving away rewards and gifts is a smart way of acknowledging your loyal subscribers.

10. Stay consistent

You may not hit your target email subscribers right away, but that shouldn’t put off your email marketing campaign. Run your campaigns according to schedule. If you promised a special promo to your current list, make sure you deliver on time.

You may get 50 new subscribers this week and only 10 the next, but that should be no reason for you to hold off. Stick with your schedule and the effort will pay off.