Instagram is undoubtedly the largest photo sharing network in the world. Your business cannot neglect this instagram, it’s important to take advantage of the large network of individuals that are on instagram right now.
Find below some Instagram tips for your business
Follow your Followers
The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow back.
To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back.
Cultivate a Following
Tim Sae Koo offers 3 helpful tips for getting more followers on Instagram:
- Connect your Facebook account
- Use relevant, popular hashtags
- Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.
Embed Instagram Video in Your Blog or Website
Last month, Instagram released a new embed feature for its desktop web browser version.Mike Gingerich provides helpful instructions, in addition to examples for when and how to use Instagram videos.
Since you never know who will see your shares on a social networking platform, embed your Instagram video in your blog or website to extend the reach of your content.
Generate a Flexible Posting Plan
Carley Keenan offers the following advice on the frequency of sharing on Instagram:
“You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”
Inspire Potential Customers
Anna Colibri suggests you post photos that are relevant to your brand and potential customers.
Whole Foods Market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees.
Attract your target market with images that share a compelling and inspiring story.
Leverage Photo Contests on Instagram With Facebook
Businesses can host photo contests on Instagram using hashtags to organize submissions and an RSS feed to follow along with new photos as they’re added.
Network on Instagram
Kim Garst writes, “Instagram connects people through photos” and suggests 3 essential ways to create a network:
- Engage—like others’ photos and leave comments
- Follow your already established followers from other social media platforms
- Include your hashtags—if your brand uses specific hashtags on Twitter or Google+, use them on Instagram as well
Optimize Your Profile
Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms—need to include brand information in specific ways (e.g., maximum number of characters, specific image sizes, attention to branding).
Promote Your Business on Both Facebook and Instagram
Great things can happen when a platform is purchased by an entity such as Facebook. Instagram and Facebook as a duo offer brands a unique opportunity for promotion.
James Borow explains, “Brands create Instagram videos, share them to their Facebook pages and then boost them into paid media that hits the Facebook news feed, in the same way that they boost text or photo posts. This enables brands to reach Facebook’s 818 million monthly active mobile users, which dwarfs Instagram’s 130 million. It’s profiting from Instagram without having to advertise on Instagram. For now it’s all about capturing and sharing the world’s moments—and paying to distribute them on the world’s largest social network.”
Quantify and Qualify
Tim Peterson writes, “Curalate is able to track an Instagram post’s likes and comments so that a brand can see how that popularity translates into added followers, but also capitalize on the popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. It then pushed that out as a Facebook ad, resulting in the brand’s most engaged ad on that platform to date”
Building a social media presence and having a top instagram account is extremely important in today’s marketing environment. Ensure that your business is exploring all the marketing options possible online to build your business efforts.
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