Delivering Exceptional Ecommerce Experience

18 Apr
Delivering Exceptional Ecommerce Experience

Just focus on the Customer Experience

if you think this is totally obvious, well it actually is. Knowing something and doing something about it, are two totally different things. The thing is, you can never worry too much about the customer experience you’re delivering because it can always be improved.

In a recent survey conducted by an eCommerce solutions provider , 75% of respondents said they would be unlikely or highly unlikely to buy from a digital retailer after a poor customer experience.

Delivering Exceptional Ecommerce Experience


Considering that repeat customers are what keeps most companies running, few businesses can succeed without generating loyalty and advocacy amongst their audience. Case in point: it’s six to seven times more expensive to acquire a new customer than it is to keep a current one.

Since you don’t often receive complaints from your customers, your eCommerce experience may appear to be satisfying your digital audience – and that could be the reality . However, a typical business only hears from 4% of its dissatisfied customers.

Delivering Exceptional Ecommerce Experience

Let that sink in: statistically, if you have 100 unhappy customers, only four of them will tell you directly. And the other 96 dissatisfied customers? They’ll tell their family, friends and anybody else who will listen not to do business with you.

The takeaway from these stats isn’t just the notion of your customer experience being critical to eCommerce success, it’s that you have to be proactive about identifying the experience you’re delivering, and most importantly, understanding that it needs to be constantly iterated.

Delivering Exceptional E-commerce Experience – Part 2

Courtesy: WSI World


To find oumore about any of WSI’s digital solutions,

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Chukwudi Nwokike

Chukwudi Nwokike has worked with brands from different sectors of the economy such as: University of Nigeria, Afrinvest, Meristem, Bi-Courtney Aviation and dRaX ARTS. His clientele usually end up with a healthy web presence that is capable of generating revenue for their business. He works with WSI,one of the largest digital marketing agencies in the world with over 1,000 offices in 81 countries. WSI Axon is the Lagos Office that helps business improve their digital presence and become profitable on the internet.

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