Business development is the creation of long-term value for an organization from customers, markets, and relationships in Nigeria and worldwide.

Business development is the creation of long term value for an organization from customers, markets, and relationships. – Scott Pollack.

It’s all about the interactions of all the forces to enhance growth opportunities.

Today we are going to discuss online business development tools and internet marketing strategies that help grow your business



When trying to develop your business network, the number one place to go is LinkedIn. The world’s largest professional network on the internet with more than 313 million members in over 200 countries and territories.

A lot of companies focus more on LinkedIn than facebook, twitter and googleplus, because LinkedIn is the best tool to use to build your company’s brand both online and offline.

When building LinkedIn pages most companies build like they are trying to create resumes, which is the wrong approach, you should be trying to express the top challenges and objections your clients are facing and build a personal brand around that so that when your clients read your profile they see that you understand them and have a solution to offer.

You can do a single post on linkedIn pulse and reach a large number of people, because when you publish an article on LinkedIn, those who read your posts can then follow you for future posts even if you are not connected.

LinkedIn is a great platform to use when growing your business and it’s going to be around for a time, make sure your business is on there and connecting with the right kind of clients that you need.

Business Development and Internet Marketing Strategies


Hootsuite is a social media management tool that helps you keep track of your social network channels and monitor what people are saying about your brand.

It’s also very effective in social media automation and building an online presence. Getting clients interested in your social media activities can be made easier with hootsuite.

A simple strategy involves creating an account that automates content for just one single industry. Hootsuite gives you the function on automating this process with their RSS feature.

So with just a few minutes technical set up, your social media accounts, Facebook, Twitter, Google+, LinkedIn and more will be receiving relevant content automatically on just insurance.

Business Development and Internet Marketing Strategies


Google Alerts

This tool is used to alert you whenever someone posts anything related to your industry. So for an insurance company that wants to get alerts on just happenings around insurance services and companies, all the company needs to do is set up an alert from various news media and blogs and anytime something is published on the web concerning insurance services and companies.

Google alerts can also be used for brand management, an alert can be done on the name of your industry or your company, so anytime another publisher mentions your brand name or industry online, you will get an alert to that effect.

Google alerts can also be used to monitor the web presence of your clients. This is extremely good because whenever something comes up both good and bad about your client on the web you are always there to have their back, both in good and bad times, this brings closeness to each client.

new business development and

Google alerts can also be set up for every single product and service you offer, e.g. alert for health insurance, car insurance etc. this way you have an idea of the kind of people reading, listening, producing and sharing the information within your industry.

Finally google alerts can also be set up for trends and services within your industry, you can set up an alert for “increasing return on investment in Nigerian companies”, so anytime that keyword is mentioned in the industry you get a notification.




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